Idam Adam

Idam Adam

Lead Product Designer atCulture Amp

I design software that makes complex, high-stakes problems feel simple.

I lead through craft - building teams where high standards and psychological safety amplify each other.

I've been shaping how design works in the AI world, designing AI products and using AI to push what's possible in the design process.

Selected work

Highlights and Opportunities

AI summaries to make performance reviews easier

Managers spent hours synthesizing feedback each review cycle. I designed a summary that helped managers understand what impact their direct report had and made it easy to verify the AI output.

Key result: 93% of feedback was positive about the feature.

Loading highlights and opportunities

Multilingual Performance Cycles

A simple workflow to run a multilingual performance cycle

Lack of support for multilingual workflows was a top reason for lost deals. I designed a simple but powerful workflow to add and manage translations based on research I conducted with admins.

Key result: Zero support tickets and actively used since launch.

Comment cette personne a-t-elle performé au cours de cette période d'évaluation?

English (English US)

How did this person perform during this review period?

Quels progrès ont été réalisés vers leurs objectifs?

English (English US)

What progress was made toward their goals?

AI Suggest Improvements

AI suggestions to help managers write better feedback

We saw AI assistance as a natural fit for making feedback better, but we didn't want AI to take over critical thinking. I designed suggestions that helped managers understand how to give better feedback.

Key result: 80% made changes after clicking Improve.

Alex Johnson has made some progress, but it's not really enough. They still have a long way to go. Their performance hasn't improved much, and they haven't met their goals in a meaningful way. They should try to be better next review period.

auto_awesomeLooking for ways to improve...
Home Connect

A unified homepage for Culture Amp organised around people

Managers were missing signals about their direct reports. Goals going stale, feedback sitting unread. I designed a new homepage for Culture Amp.

Key result: 255% increase in managers scheduling 1-on-1s for the first time.

Culture Amp

Home

Upcoming

2023 Performance Cycle feedback closes in 3 days

2 of 5

Direct reports with completed nominations

MW
MN
AP
JR
Malik Williams, Maya Nguyen and 3 others have not submitted their nominations
AP
Aisha Patel1-on-1 today

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CJ
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Recent
MW
Malik John Williamshas an inactive goal
25%

Learn how to handle multiple priorities

On track
Updated just nowDue Dec 31, 2023
Design Sandbox

Built an internal repository to make AI prototyping faster and easier

Designers had no way to deploy or share AI prototypes. I built a repository that made it easy to get started and deploy AI prototypes to our infrastructure.

Key result: 15 designers and PMs actively using it.

Design Sandbox

Culture Amp

SC

Sarah Chen

Designer

MJ

Marcus Johnson

Designer

PP

Priya Patel

Designer

AK

Alex Kim

Designer

JR

Jordan Rivera

Designer

TB

Taylor Brooks

Designer

claude-code
~/.../sandbox
Try a command:
opus 4.5ready
Personal Exploration

Building my own web-based prototyping tool

A personal project to make complex prototyping via a coding agent more accesible via a web interface.

  • Give it an idea, it builds a prototype with versioning and a "scrubber" to help you understand what's contained in the prototype.
  • Figured out how to bring a coding agent CLI into a browser. Designed interactions around that behavior.
  • This is how I learned to build the Design Sandbox at work. Personal project was the proving ground.
  • I can design and build. I've developed deep fluency using these tools from this experience.
Vignette Demo
Desktop
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